Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
I’m comfortable not owning Ubisoft games. ;)
These people are like an adversarial neural network being trained to find the most efficient ways to piss of their own customer base.
I think it’s important to note that the entertainment landscape as a whole has been changing, and those changes have mixed with the shitty investor culture that already existed to create a terrible set of incentives that are wildly misaligned with consumer sentiment. I say this because I think that if we want things to change, we need to look at root causes.
The entertainment industry is feeling very threatened. It’s hard to make money. That’s a reality. And all the solutions to the problem are fucked up attempts to find ways to get players to give more money for things they don’t want.
I think we need a better patronage model.
A quality game for a good price that provides hours of entertainment is a good start.
I don’t find it hard to believe that the cost of making AAA games no longer matches the standard game price nowadays, because the typical $60 price hasn’t changed in at least 20 years. Publishers have used a lot of alternatives to recoup that like launch day DLC, deluxe editions, and microtransactions.
I honestly don’t mind deluxe editions with cosmetics for that reason, if someone wants to pay $100 for some extra outfits that’s probably the ideal scenario for everyone.
But I agree that Ubisoft’s insane DRM practices and subscriptions aren’t the right solution to that problem.
Ever since they started the Epic/Uplay exclusivity stuff, it’s made it easier than ever to avoid buying their games.
possessing a copy of them, sure. ownership is a legal construct that doesn’t really matter that much to me.
I’d rather quit gaming. Fuck Ubisoft and their predatory practices.
honestly, i have plenty of games. im good if they stop now.
im ok with this game of chicken
Skyrim 4 Life
Why quit gaming? Enjoy it for free on the mighty sea!
Indie gaming is only getting better and better - unity self-immolating has slowed the tide a bit, but random individuals now have access to tools on par with professionals
Plus AAA games are compulsively running with lower and lower staff, putting more and more effort into micro transaction content, and pushing the game less and less finished. It makes indie games and standout hits feel better by contrast
As long as they get comfortable with the idea of if buying isn’t owning then piracy isn’t stealing.
Remember kids, if buying isn’t owning, piracy isn’t theft.
>Director of Subscriptions
“Ubisoft director of paying them money every month says gamers should pay them money every month”
Oh no. It would be horrible if subscriptions never took off.
/s
Their reasoning is that consumers have gotten used to it in other media forms like music and video.
- It doesn’t make it right.
- The hell we have.
Lol. I started pirating again because of this shit. We don’t have to get used to anything. Give us the product we want or we will get it anyway but without the part where you get paid.
Honestly I love it. I don’t typically rewatch things often enough to justify the price they charge to purchase a copy, and I have a shitload of stuff at my fingertips with streaming services.
With music it’s a little different by because I do re-listen a lot, but streaming lets me just listen to music I might like instead of relying on reviews to guess what might be worth buying. I listen to way more different things than I would if I had to buy it all.
As gamers grow comfortable in that aspect… you don’t lose your progress. If you resume your game at another time, your progress file is still there. That’s not been deleted. You don’t lose what you’ve built in the game or your engagement with the game. So it’s about feeling comfortable with not owning your game.
Yeah, you know I don’t lose my game either saved on my CPU or Xbox with a copy of the game I don’t have to pay for more than once for a predetermined value.
Also, he never mentions that the game will still be there, just the progress file. Why doesn’t he address being uncomfortable with games disappearing from the subscription?
Seriously
I played a ubi mobile game for 2 years, and then they just flat abandoned it. Stopped support. No new content. Nothing. No warning either
They never fixed unity’s networking on PC and quietly shut down the servers. Dick move.
Ubisoft doing God’s work.
And by that I mean not having their games available on steam so I cannot purchase them.
oh, i forgot that it’s 2024 and video games haven’t really “taken off” yet
I’d rather remain comfortable not buying games from Ubisoft and EA.
I refuse to waste a single dollar on every game from both companies, since we were all bent over and continue to get bent over because they just don’t care about anything but making more money.
A good example from Ubisoft is the handling of the Driver series. They kept on releasing the games in the series in a near unplayable state before when most people had dial up.
A good example with EA was the failed DRM with Spore. They only let you install the game 3 times, which glitched out to the point where people had to turn to piracy (warez and crackz) to play a game they paid for.
We vote with every dollar spent, which gives me hope when people rally around good companies that do the right thing.
deleted by creator
be careful what you wish for ubisoft
That’s okay, you just need to get comfortable with me pirating your games… Then again that’s Ubisoft, I don’t think I even want to pirate their stuff.
The fact that some people are ok with, “subscriptions taking off” in this very post is troubling.
The future, where you own nothing, pay a subscription for everything.
