This is a screenshot from an NPR article discussing the rising use of ad blockers. The page is 12 megabytes in size in a stock web browser. The same article with basic ad blocking turned on is 1 megabyte.
This is a screenshot from an NPR article discussing the rising use of ad blockers. The page is 12 megabytes in size in a stock web browser. The same article with basic ad blocking turned on is 1 megabyte.
It would be interesting to correlate this page bloat to carbon emissions. The amount of electricity needed to send 200KB versus 3MB is miniscule, but if you multiply it by a billion people viewing a thousand pages a day it could add up fast.
Not to mention this locks out a lot of the web to developing nations with limited bandwidth
The real issue there is that electricity should be carbon-free with nuclear and renewable power.