If you’re talking about the cheese called “American cheese”, then it’s somewhat polarizing in preferences. But just like all cheeses, it’s made for a very specific purpose: in this case, being amazing at melting. As a result, it’s best on cheeseburgers, grilled cheese, mac and cheese, etc. But it also has a distinct, mild flavor that some don’t like.

When we got my wife a card, they took her photo for her own card.

Our use of that term is a hot dog wrapped in biscuit, similar idea.