Microsoft’s announcement: “We are introducing a new Game Pass recommendation card on the Settings homepage. The Game Pass recommendation card on Settings Homepage will be shown to you if you actively play games on your PC. As a reminder – the Settings homepage will be shown only on the Home and Pro editions of Windows 11 and if you’re signed into Windows with your Microsoft account.”
They wouldn’t need to show ads if everyone just used Edge, bought Office365 and played Xbox games.
This is a problem caused by the users.