For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)
Then you get to load and execute 10MB of JavaScript while another 5MB of ad content loads and displays in the background. With the obligatory two dozen API calls to various trackers, counters, taggers, and “optimizers” in the background of course.