Lots of stuff. One has to do with modern feminism that has attempted to redefine the female gender role to become more independent and to adopt some traits that were traditionally masculine. This leaves some men clueless in their own identity, as traditional gender roles are a crutch for both women and men to kinda know their place in society. Now women refuse to fit their traditional role, so men have to redefine themselves too instead of relying on how it’s been done in previous generations.

This cluelessness is frustrating and we’ve seen it pop up in different ways in the last decades. However with a more modern image of a woman manifesting, teens who have to figure out anyway who they are in society are affected more, especially young boys who are welcomed to society with no clear “default instructions” because the old gender role is demonized by a society that has largely accepted the new gender role for women, but is still clueless what men are.

Men may be the provider, but women now must be able to work too. Men could be more emotional and may take caregiver jobs, but women are considered better at them anyway and men are not trusted with kids or not taken seriously as caregivers. This is also not easy on women who now have children and need to care about a career. No wonder we have fewer children. And this also gets confusing for young men who go on dates, when they still need to pay for the bill at dates, their income still plays a role, even though women may make a lot of money (or even more than them) too now.

I hope this doesn’t read as a rant, because I see feminism as a positive development even though I acknowledge the new challenges it provides.

Based on this background young, impressionable boys are sucked in by social media algorithms and confronted with the frustration and backlash of these men like Tate, that promote a return to the old gender roles. Many things he says could be something they said to your great granddad. Social media also leads to content and community bubbles, which are harder to penetrate for alternative ideas, so once you are “red pilled” you won’t get off your track.

Additionally social media is not just content, it also publicizes and quantifies your social status and connections with followers and likes. Social status is hugely important for teens who are looking for their place in society. Even when you move, you don’t have a chance to try again with a new group of mates: you still have your account and your status follows you everywhere. This increases the stakes and leads to more extreme behaviors.

I think that’s all the reasons I can think off. Sorry it’s so long.