i really miss the feel of early-mid-90s coffee shops. cozy, comfy, neighborhood coffeshops. like your local bar, but for the morning/afternoons. local coffee, local foodstuffs, and locals. it was a hangout spot and often had open internet workstations for that sort of stuff (obviously long before wifi and juuuust about when broadband was becoming commercially available). these were chill spaces for work, hanging out, meeting up, or just grabbing a quick cup of coffee and a biscotti.
fuck you Starsucks for killing these wonderful places.
“The franchise and the virus work on the same principle, what thrives in one place will thrive in another.” - Neal Stephenson
anodyne clones of uncomfortable spaces designed to pump out profits and burnt, sugar-bombed coffee drinks?
It’s all in the 3 ring binder.
It’s not just coffee shops. It’s hotel rooms and restaurants and homes. Hell, even our cars only come in two shapes now: Egg and Box. And three colors: White, gray, or black
It’s called fashion. Give it a decade, something else will become fashion.
Interesting article. It reminded me of this story:
They frame that one as wholesome. I suppose in a way it is.
But it’s also kind of dystopian. People lost interest in a nice place that serves food and drink they enjoy… simply because it wasn’t trending on the internet. If you don’t actively participate in the phoney curated bullshit and stay on top of the mercurial whims of social media, you quickly cease to exist.
It’s like people forgot restaurants are there to serve you meals, not to be a photo op so you can enjoy a 15 second endorphin rush.
I’m not surprised, though. People put their own lives and the lives of others at risk all the time so they can drive and text. I see it every time I drive. Literally risking killing themselves and other people because of internet-brain.
As for the homogeneous nature of these cafes and places, I’m not sure that’s a very new phenomenon. Diners and hotels from the 1950s and beyond have always been pretty similar to each other. I guess social media also makes that worse, though. Copy everyone else faster or go out of business model.
More people are also not able to afford eating out as often anymore, as rent and costs increase but salaries stagnate.
How bleak. A couple proprietary algorithms driving millions of business decisions across the globe, everyday.
Seems relevant … Ted Gioia’s article on “Signs you’re living in a world without a counter culture”: https://www.honest-broker.com/p/14-warning-signs-that-you-are-living
In general, it’s a very older-gen (boomer/x-gen) point to make at the moment, but it’s probably one of the nostalgic points worth taking seriously. I’m sure today there are certainly counter cultures. My bet is that compared to the past, they’re harder to find, generally more numerous and probably more nebulous and hard to pin down unless you’re “in them”, and, problematically, I’d imagine they tend to be “thinner” and more fragile … less “alternative world views” and more “particular vibe specific to a time and place”. Genuinely curious topic for me though.
I never thought about this but it certainly feels true. The vibe I mostly get from young people is a lot of resentment of boomers (understandable) and a general hopelessness / nihilism (also understandable) and a desire for inclusion and diversity (positives) but not a lot of cohesive fighting spirit.
There have been some serious efforts (protests about school shootings, Occupy Wall Street, BLM, ANTIFA, Greta, etc) but they all kind of fizzle out when the next big culture war diversion comes along. The establishment has mastered their ability to divide and conquer working class folks. As easy as it is to hold contempt for boomers, the hippie counterculture did have a massive impact.
As easy as it is to hold contempt for boomers, the hippie counterculture did have a massive impact.
Resonates with my personal critique of my generation (millennial) … however “unlucky” we are to suffer the transition out of the post-war period and “suffer” the boomers … we’re a relatively ineffectual and entitled bunch TBH, however much that is our fault or our circumstances.
We’re the generation that have gone ahead and made a bunch of life decisions because it was what we were “supposed” to do. We’re the generation that trusted and to some extent still trusts the system, and, expects there to be a system that is trust worthy … which aren’t bad virtues or expectations, but certainly helps explain how a generation can share a ubiquitous dissatisfaction with how the world ends up working and the future we’re heading toward but still struggle to work up the motivation to get up and do something about it. In a way, we’ve been betrayed by our elders and we don’t know what to do about it and how sad we and empty we feel about it.
And simultaneously, we’re the generation that’s as plugged in to consuming and responding to the input of big giant systems as ever. (Over-)Education[1], TV, Internet, social media, 24hr news, globalisation. Our attention spans are short, our concerns our ephemeral or fed to us by the mainstream, and we feel smaller and smaller against the great tide of content and input over which have no control and in which even less stakes. We’re the “stay in your lane” and doom-scroll generation … which makes us ill-prepared and ill-suited for changing the kind of systems we rely on. When something feels too big or too hard, we’re more likely to sit alone, pick up our phones and doom-scroll for some dopamine than we are to look around to our peers sitting next to us for support and dig in together.
And to bring this back to the fediverse … many on here celebrate how it feels like the old internet that the remember (old twitter or usenet). I’ve always personally found that problematic.
On a basic level, nostalgia can be dangerous in its indifference to the present … old twitter and usenet and the old internet are kinda dead and the fediverse should lean in to being its own thing, however much that borrows from what once was.
More specifically, social media for the younger generation is a different thing … they didn’t use the internet in the 90s and never will. Some of them have only seen twitter, youtube and tiktok and can’t help but compare anything like the fediverse, however much they might be interested in its ideas, to the social media they know.
So for me, us millennials, I think we’re kind of broken, and heading into the physical age where we’re custodians of our experience and the lessons that ought to have been learnt from it, and no longer “the generation” that the world should care about and be making social media platforms for.
We should be making an internet for the younger generations, one that is better than what our X-gen/Boomer capitalist seniors gave them and gives them a chance to understand and use the knowledge sharing, exploration and independence the technology can provide.
I’ve got nothing against education per se, but I feel that a lot of education is rather shallow, manufactured and focused on “certification” rather than useful and meaningful understandings, ideas and skills. ↩︎
I think when we discuss generations, a trap we all fall into (including me) is stereotyping. We tend to think of each generation as a monolith.
Within my own generation (X) I grew up with people who were extremely pro-establishment, people who were extremely anti-establishment, and many in the middle.
I agree that Millenials are better educated. As for the overall quality of that educational content, your criticism could apply to almost all of us. When I was in public school, you would barely know that other countries even exist. Geography, world history, and global subjects were barely covered. US “exceptionalism” eclipsed all of it.
The boomers outnumbered the Greatest Generation and the Silent Generation. And they were louder per pound, too. They still dominate in many ways (especially government and board rooms) even though they are quite old and 1/3 of them are gone.
So it’s not entirely learned helplessness among the young. It’s a true power imbalance.
Just hope it’s not too late after their power finally crumbles.
Probably to make people feel like they’ve been there before, so they won’t hesitate to buy things from a new store
This is the best summary I could come up with:
Inevitably, I could quickly identify a cafe among the search results that had the requisite qualities: plentiful daylight through large storefront windows; industrial-size wood tables for accessible seating; a bright interior with walls painted white or covered in subway tiles; and wifi available for writing or procrastinating.
Accoutrements such as lights made from rusty plumbing fixtures were left behind in favour of houseplants (succulents especially) and highly textured fibre art, evoking west coast bohemia more than hardscrabble New York City.
You can ease into that space because it’s such a familiar space.” The homogeneity contrasted with the overall hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artefacts you could proclaim your own uniqueness apart from the mainstream crowd – in this case a particular coffee shop rather than an obscure band or clothing brand.
It required money and a certain fluency for someone to be comfortable with the characteristic act of plunking down a laptop on one of the generic cafes’ broad tables and sitting there for hours, akin to learning the unspoken etiquette of a cocktail bar in a luxury hotel.
“Everything else is damage control.” We talk about politics, culture and travel becoming globalised, but on a more fundamental level, Spivak is correct that what really flows across the planet are various forms of money and information: investments, corporations, infrastructure, server farms and the combined data of all the digital platforms, sluicing invisibly like wind or ocean currents between nations.
Pursuing Instagrammability is a trap: the fast growth that comes with adopting a recognisable template, whether for a physical space or purely digital content, gives way to the daily grind of keeping up posts and figuring out the latest twists of the algorithm – which hashtags, memes or formats need to be followed.
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