That’s roughly around the time I’m rolling out my Surge Boycotting strategy.
I can’t wait!
Fuck that, boycott now!
The Baconator is clouding my decision making abilities.
The economy doesn’t care what people aka consumers want anymore. At shareholder insistence, they sabotage the future for a short term stock boost, knowing infinite growth on a finite world is over. This is terminal stage capitalism, and it’s not just gonna be Wendy’s, or in the food sector. The snake is eating its own tail as the scam runs out of room.
Capital markets were sold as seed funding to grow businesses, now they dismantle business ability to provide the product/service they existed for in the first place at any remotely decent quality. Economies are supposed to be lowly tools, existing solely to benefit and serve society, a method to more efficiently distribute goods/services within said society. The tail is wagging the dog.
The customer is the shareholder. The consumer is a means to an end. Same as it ever was.
Real restaurants have been doing this for years, but rather than raising prices at peak times, they lower them during the slow hours.
They’re called specials
So you want customers to pay more for shittier service and already overpriced burgers? Fuck that.
This is the best summary I could come up with:
Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.
During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.
“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025.
It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Last year, Penegor announced a restructuring intended to speed decision-making and invest more in new restaurant development, particularly overseas.
The original article contains 232 words, the summary contains 160 words. Saved 31%. I’m a bot and I’m open source!
Nooo not the le epic company with the funny tweets
Jokes on them, every single fast food place near me has already priced themselves out of contention as far as I am concerned.
You’re a fucking convenience freckle-bitch, not an $11 burger.
This shit can fuck all the way off
Unpopular opinion, but I like it.
I don’t eat Wendy’s stuff often, but when I do it’s late at night, or other unpopular times. So, it would be cheaper for me. At popular times the higher prices will discourage people from going, so whoever does go will have a shorter line.
What makes you think it will be cheaper? (at any time if the day vs now)
Yeah, no. The base price will be whatever price it is now (probably higher), then price will increase during busy times. They have zero incentive to make it cheaper, ever.
They have zero incentive to make it cheaper, ever.
Sure they do, competing against other burger joints. There’s a reason the prices are set where they are now: they’re high enough to generate a profit, but low enough to entice people to come there instead of other burger joints. But, right now those prices are static, not dynamic.
A burger joint that’s open late has to pay for staff. If they’re just sitting around without any customers they’re losing money. If they can lower prices to get people to come to them instead of Mc Donalds or Burger King at night, then they can presumably make more money.
Do you pray to the invisible hand of the free market before going to bed every night?
I don’t know whether to quote from Snow Crash or Libertarian Police Department.
Have read Snow Crash more than once, but hadn’t heard of that New Yorker article. A+++. Loved that he had to put a quarter in everything.
